Cloud computing has many meanings to many people, and there is an abundance of research that associates the cloud with cost reduction and agility. For the vast majority, cloud research has neither accurately captured the types of change within businesses, nor the impact on business outcomes. Cloud seen in the lens of technology, or as an IT endeavor, undermines the ultimate goals of the business: innovation and value creation. Vendors are constantly framing cloud from an IT perspective, and fighting over confusing cloud definitions, leaving business leaders unclear of the corporate or competitive importance. To constantly brand or research cloud for its ‘cost reduction and agility’ ignores the full potential of its capabilities and the confluence of many other business demands and trends. Dell sees the need to go beyond infrastructure, or debates over cloud definitions, and get back to the basics of business. In this is new age, cloud computing should finally give leadership input into its services and outcomes.
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